MIE is an online resource for someone searching for life/disability/health insurance. Our personal advisors help the user uncover their needs, find the insurance products that will provide them with the best protection available for the lowest price, and guide them through the entire application process step by step.
Should communicate MIE is about Life Insurance. Needs to have an emphasis on users filling out the Life Insurance form, as this is the company's leading KPI. If utilizing photography, it should center on those that are at a life milestone - purchasing their first home, having their first baby, getting married, families with very young children - and also showcase ethnic diversity.
The company is all about life. Their current color scheme needs to be used (green, blue, white), but the color palette can be expanded. Don't go too far in the bright/vivacious direction, as the company still needs to be portrayed as professional.
Should visually show the way an interior page to this site should look. Same watch outs as the homepage.
The current site has life, health and disability insurance as equal components on the homepage. The new site should focus on LIFE Insurance. Health and Disability should be secondary.
Health and Disability Insurance could potentially appear in the navigation. Just be sure the three do not appear equal the way they do on the current site.
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