Please don't copy williams-sonoma.com or cutleryandmore.com. They seem to do a good job of that with each other.
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We want a new look for our kitchen area of the site. This is just one area of a vast ecommerce site and so the header and footer and background need to remain the same. These elements should be enough that a redesign for the kitchen area doesn't change the experience too drastically. Right now, we have the kitchen landing page as a brands page and the page is live at http://www.knifecenter.com/knifecen…index.html
It then links to a "knife type" page and a gadget page. Eventually we will redesign all these pages at knifecenter.com as well as create a whole new site looking different under the kitchenknives.com domain. Right now, we want to start with the redesign for the knifecenter.com/knifecenter/kitchen
segment of knifecenter.com
I am open to all designs, keeping our header, footer and background. We also need to preserve links to other pages for the knife types, gadgets and brands, if this new page does not incorporate all the elements on the current page.
The purpose of the current page is to present the various kitchen cutlery brands emphasizing the main ones, Wusthof, Henckels, Victorinox, Shun, Global and Mercer. I am open to a new idea for the opening kitchen page. More information and designs may be available at the various manufacturers' sites and this material is available for selling their products.
We need for it to convey top quality and variety.
Attached are screen shots of the current page
Our audience for this page is more female than male. Mid 20's to 50's - HS to some college
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