Most of the people that use this website are women, but we do have a large male user base, so I don’t want to scare male audience off by making it a girly site.
The audience is mostly young people. Most users are between 15 – 35, but he do have some larger ages audience.
Most of the quotes on the site are submitted by the users, some are classic quotes, but most are trendy stuff, stuff like songs quotes, fortune quotes, funny quotes, inspirational quotes, etc.
The main idea is to make this a really cute site that it is also simple and clear to use. People use it right now because of the quotes. I want to add a design so cute that it will also become a factor for users to come back to the site.