The target audiences wishes they walked more. Please note, this is not the typical fitness or gym crowd - they are not skinny people who enjoy exercise - and they are not enticed by happy skinny people exercising.
The main reasons this target isn't walking more are: lack of motivation, today's walking options aren't fun, lack of support, and not fun to walk with others. They also lack time, so we want to make sure we make it clear our walks don't take extra time because of the adventure aspect. It is something that could be done on a daily basis.
Also note that we changed the name from the "EarlyLandingPageTest.tiff" to be called Mobile Adventure Walk. We want to be careful and not overemphasize the M, A, and W, because we don't want the initials of MAW to stand out. Please note, we don't want the Early Landing Page document to just be moved around - we have new information now to communicate. This is just to show you what we used in the past.
We have to implement the code for this relatively fast, so please stay away from anything requiring complex scripting or Flash.
We don't have a logo that we're married to, but you can use the attached, although we'd prefer if you just use some lightly stylized version of Mobile Adventure Walks (without overemphasizing the MAW).
Thanks, we're excited for your designs!!