The company is taking their successful local Denver business and expanding to the national marketplace. Through some exciting marketing means, they expect to receive a huge amount of traffic from Architects, Designers, and Contractors from across the country. Their site needs to grow up from the local look and feel to the national look and feel. Note: the previous website should NOT be used for cues, hints, or design suggestions.
The company is an extraordinarily innovative and competent manufacturer of frameless cabinets. They can build and ship cabinets of higher quality, and faster than any other company in their market.
They need to appeal to:
1) Contractors (both general contractors, as well as OTHER cabinet contractors who buy from them when they need cabinets fast)
2) Architects, who will design to their specifications.
3) Institutions (schools, hospitals, etc.), who use their cabinets.