The website will need to be a landing page+features pages to describe our service with some graphics, and simplicity in layout (we are fine with 3-4 pages as seen here: http://www.apple.com/ios/). We give people a way to have a "living" digital business card that is distributed through a mobile app called "AppPack". The digital business card offers business people a new way to distribute their info on smart devices (as opposed to creating their own app or paying for expensive marketing, AppPack is a free mobile app for global users, and businesses can give out useful recommendations of industry related apps and attach their digital business card, videos, pictures, and narratives. And be able to update these in real time)
¿Qué idea tienes, qué estilo te gusta para tu web page?
We are open to suggestions. We think this should follow a theme that is geared for business professionals to want to purchase our service. AppPack is one product with $299 annual payment option so no need for any ecommerce or carts. As for style, it should be clean looking, whitespace is OK, with some touches of the ubersimple colors.
Also for font, we tend to like the rounded Century Gothic font. (it's used in our logo), but any close or distant relative of that is good too. (it's not requirement for the website since many browsers don't include it)
Simple and light on content. Nice large graphic slideshow to show various benefits of "AppPack" (not necessarily screenshots, but could be creative visuals with creative captions identifying customer pain points and how they are eliminated). Should also have some general bullets as to the product features/benefits, plus a short (0:30) youtube video that users can watch to see highlights.
A bit more details, and graphics to represent each feature with narrative with clear, easy to understand verbiage.
Links to more in-depth video and screenshots. The page should not be cluttered, and use a click on an icon to display that item.
Lo que debe evitarse
We'd like to keep it geared at professionals looking to buy our service, so it needs to be inviting and not too harsh on negative imagery, and more on positive evoking images (since we are solution for a problem they have).
We want to avoid overly dark websites, and keep it lighter. We don't want to drown users in text either.
There is content on our current site: http://www.apppack.me. We would want the content to be simplified and provide more benefits to our business audience (since they are our customers paying us), rather than talk about all the benefits the general public (who uses the product for free anyway)
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