Home Page [see uploaded outline for better understanding]
• Purpose: Convince visitor we are the right choice for their essay editing needs
• Content from top to bottom of page:
o Company Title and Logo (upper left) (Link back to home)
o Log In (link in upper right of page in small print)
o Top Horizontal Menu
• Links to EDITORS
WHAT WE DO
• Links to APPROACH
PACKAGES AND PRICES
JOIN THE CLUB! (different color / special button) … (link to back end platform)
o Banner space for 5 slides of marketing content
o The following language: [each as separate paragraphs / text boxes mixed with pictures and design]
The New Norm: Essays Are Critical
With countless students boasting good numbers, standardized test scores and GPAs are less crucial in the modern admissions process. Conversely, applicant essays are an increasingly important screening tool used at elite American universities.
Your Voice: Let it be Heard [link to APPROACH]
The extraordinary team here at Essay Club advocates a simple yet effective strategy -- help you craft authentic essays that bring out your voice in a clearly written way.
Your Team: Winners at the Essay Game [link to EDITORS]
Your essay consultants are young professionals from Tier 1 graduate and undergraduate institutions. They are excellent writers who have recently succeeded at the modern admissions process, and they will share their unique expertise with you.
Your Success: Is Our Success
We are devoted to helping you achieve your dreams, one essay at a time. We have helped undergraduate and graduate students from all over the world enter elite US schools. But don’t take it from us! Click to hear their stories: [link to TESTIMONIALS]
We will provide services of the highest quality. We need a clean design. Plenty of cheaper competitors exist, and we want convey a sense that we are above the rest.
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