Several sites are very nice:
the good parts >> this is a fantastic website because:
- like the friendliness of the rounded corners and the overall simplicity of the site in terms of conveying its message and its content
- colors are nice (grey textured background, orange gradient, gradient green button, dark grey text in a friendly font;
- overall layout is nicely done with one full-width column containing the rounded corner orange section over 3 equal width columns, and a good enticement to scroll down because the heading text in each of the 3 subcolumns is visible above the fold.
- top right content is very nice looking with call to action text to get users to call the sales team, and a very nicely spaced horizontal menu in a friendly and easily readable font size. We won't be having a login link though because our site will just be for gaining calls and emails and facebook likes.
the slightly bad parts >> we won't want a testimonial like they have; instead, we prefer to have checkmarks like in the next example below
- dont like the circular black & white photo because the black & white aspect is not visually pleasing in relation to the rest of the colors; also the bubbles coming into it from the top left of the circle are juvenile looking. What is nice however is how that element rises above and out of the orange background rectangle with the rounded corners.
the good parts >> this again is fantastic, although it doesnt have the 3 columns showing a bit above the fold like in the example above. Whats great here is that the design is more readable than the example above, due to less information that needs to be read to get the message. The checkmarks tell the story and the green button is wide enough that the entire call to action fits within the button itself.
We won't be having a video however like this page does, so we would probably want to use the extra screen space for highlighting our most recent offererings or most popular offerings.
the good parts >> nice upper section; we would still want to have 3 columns beneath the upper section that would be somewhat visible above the fold to entice the user to scroll down; also we would still want a section someplace above the fold to show our highlighted offerings.
This is a b2b site aimed at our type of clients and has the layout we like as mentioned above.
Another very nice, friendly site with a slightly different layout that works nicely for us as well as the ones mentioned above, so feel free to try anything like this as well.
Important note not mentioned above .... Highlighted offerings will be images + text, not just text. They will have enticements to click on them for a subpage that describes the offering/service.