The home page should be a page that is well organized and attractive. It should easily get the users to the most popular pieces of our site. We also want the page to be clean; we don't want a lot of clutter on the page. The primary uses of the home page are:
1) Jumping-off point for the rest of our site. The vast majority of the users of our site visit our site and then almost immediately go from our site to a paperless billing service. So we need to make sure that they can do that easily.
2) We also want to use our home page for messaging/delivering news.
3) We'd also like to highlight the most widely used pieces of our site and make them easy to access. We'd like to have the most popular pages easily accessible on our home page.
4) The site should also have a way to deliver an emergency notice. For instance, there's a water quality issue over in East San Jose. We'd like to have a place that can be used to place this type of notice.
Our end goal with our web site is to better help our customers. The more customers that we can help with our site, the fewer that will need to call us and talk to customer service representatives. The few people that call, the bigger cost savings it is for us.