POS Supply Solutions is a B2B company that specializes in point-of-sale and transactional supplies - such as receipt paper. An important part of our business is “Custom Printed Receipts”, where customers visiting our site are looking to have receipt paper printed with their company logo, to add a return policy to the back side of their receipts, or to provide promotional deals to their customers. We are driving significant traffic to our website from google when prospects search for “custom printed receipts”.
¿Qué idea tienes, qué estilo te gusta para tu web page?
Our current landing page for this is: http://www.possupply.com/paper-roll…per-rolls/ and has been somewhat effective. We are looking to significantly improve the conversion rate on this page by leading people to a more effective call-to-action (CTA). This is where you come in…
Your understanding of “best practices” on calls-to-action, coupled with your ability to design simple yet powerful content flows will help us transform the way we connect with customers in need of custom printed receipts.
We are providing a wireframe to provide conceptual guidelines for layout and flow. We want you to apply your design magic to optimize the CTA conversions on this page - balancing the need for subtle content queues with strong path(s) to conversion. In each section below you will find notes that directly correspond to each of the sections of the wireframe guideline. The notes include descriptions of what the section is intended to achieve, any content copy that you will need to weave in, helpful (we hope) commentary on each, and references to examples from other sites that we would like to emulate in some respect. We would like you to draw from these types of examples, while applying your own sense of style and design that will be highly complementary to our existing look and feel.
Descripciones de páginas
We have created a thorough explanation of our landing page on the PDF attached below.
The most important thing to consider is that this CTA will be an on-page form and will be the PRIMARY FOCUS for this design. The number one goal of this page is to get visitors to fill in the form and click on the CTA button to submit the form.
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