I want the site to appeal to buyers looking for a real local shop. Many of our customers are interstate or overseas buying flowers for their loved ones back in Canberra. I would like bright, colorful, airy and cheerful.
The URL currently points to our existing Embassy florist site. Please don't use it for design guidance, I am looking for something new. However, it gives you an idea how the site structure is to work.
Key requirements -
Think Classy, modern, premium - not discount.
"Don't make Customers Think!" - It is essential that the site is easy to use. Everything must be clear and obvious.
The main content will be fixed width at 975 pixels wide.
Search will be at the top right
Logo top left
It will have defined areas - That is, categories etc down the left with different colour background, menu across top, dynamic content generated by the CMS in the middle (which you don't have to worry about).
Links should be obvious .
It must have - "Add to Cart", "Proceed to Checkout", and "Submit my Order" buttons. These are used throughout the site, they are not part of the basic page.
I don't need to display "Items in your cart" like most Ecommerce sites do. Flower buyers are directed to a view cart page after selecting a product.
I want all 6 products to be "above the fold". Therefore your design can't take too much vertical space.
Must have our phone number 02 6249 1400.
Don't use the photo of the girl hugging flowers as part of your core design.