Eastman is a leader in providing premier property management and leasing services to commercial clients in Northern New Jersey.
Our VISION is to provide a website that is easy to use, simple but not lacking in depth and visually stimulating for a user. Currently the interface is a bit stale and outdated. The two primary goals of our website should be 1) to act as a point-of-reference for leasing space – much emphasis should be placed on Available Space, and 2) to assist our current Tenants in any capacity possible.
Our TARGET AUDIENCE includes variety of tenants including attorneys, physicians, mortgage companies and technical firms. We also aim to attract real estate brokers, potential partners and lenders to our website.
¿Qué idea tienes, qué estilo te gusta para tu web page?
We are looking for a very modern, but professional website to replace our outdated site. It should also have a warm and inviting feel to our users.
Our main color is blue (see attached logo)
The website background should be a light color and the writing must be very clear and easy to read.
We would like the entire homepage to be above the fold.
Descripciones de páginas
We would like 3 different pages; 1.) Homepage; 2.) Properties Page; 3.) Content Page
HOMEPAGE: Our homepage should incorporate our property photographs and have a section for "Available Space" for leasing. It should also include a section for Property Management.
On our homepage, there must be social media icons both at the top of the page as well as in the footer. Please see attachment for website hierarchy.
PROPERTIES: We envision having a brief description of each of our properties, as well as a photo (or photos) of each property. For each photo, there should be a small description of the building as well as key facts. Customers should be able to look at all of our properties with a "View All" button. Customers should also be able to request more information via email.
CONTENT: These pages are intended to be the primary content areas of our site. A typical page should include 75% content and 25% photos.
Lo que debe evitarse
We would like the space on the website to be efficiently used, but should not include dense sections of text.
The background should be simple and should avoid photographs used as the background.