Website Redesign

Online Education Platform looking for creative responsive talented designers who respond to feedback. The winner will have the option of additional design services beyond the contest award.

Socrato! – http://www.socrato.com

You are designing the revised website identity for Socrato.com. We have evolved our offering to include solutions for educational and tutoring services as well as continued offerings to the Consumer market. We are looking for a redesign that presents the various solution offerings we have without confusing the users or delaying access to the appropriate content.

Must Have

Clean andmodern designs covering:
1.      While we like the current logo we are open to seeingtreatments for the business units
2.      Website design
a.     Home Page
b.     SpecificDesign themes for the 4 solution areas:
                                                                                                 i.     Consumer
                                                                                               ii.     Education
                                                                                             iii.     Tutors
                                                                                             iv.     Platform Licensing

NOTES:

Identity

While notrequired we encourage creativity in the adaptation of the logo to show solutionspecific areas of the site. The site must have a clean look and render well insmall formats and low resolution. Need to convey a sense of customer service,customer focus, Technical expertise, and high value.

Audience

We haveexpanded from a single solution targeted to Consumers to solutions focused onfour target markets:
·        Consumers – Help individuals andgroups prepare for and take tests.
·        Educators – Help Teachers andSchools report on and learn from the results of their classroom performance onstate and federal testing requirements
·        Tutors – Provide tutors and tutoringservices with customized reporting and analytics for students and theirparents.
·        Professional Services Specialists -Offer the Socrato Platform to experts in professional services and continuingeducational preparation to build online testing and reporting tools for theircustomers.

The Primary Goals of the Site is to:
1.     New Users –
a.      Identify the target market andprimary interest in Socrato
b.     Provide clear access to relevantcontent and solution specific information
c.      Drive conversions of primary andsecondary call to actions for each market Segment
 
2.     Returning Users
a.      Provide access to desiredfunctionality and resources
b.     Show relevant successes andtestimonials to encourage use of premium services.

Navigation

Sections
c.       Home
d.      Service /Features / Products /Benefits
                                                                                                 i.     Learn
                                                                                               ii.     Browse
                                                                                             iii.     Learn & Prepare
                                                                                             iv.     Upload
                                                                                               v.     Groups
e.       Solutions
                                                                                                 i.     Students& Study Groups
                                                                                               ii.     Tutors& Tutoring centers
                                                                                             iii.     Teachers& schools
                                                                                             iv.     Partners
f.       Community
                                                                                                 i.     Blog
                                                                                               ii.     Forums
                                                                                             iii.     Results
                                                                                             iv.     Directory
g.      Company
                                                                                                 i.     About
                                                                                               ii.     Contact
                                                                                             iii.     Technology
3.      Elements
·        Login/register
·        Tabs
·        Left 2tiered dynamic navigation panel
·        Search
·        Breadcrumbs
·        Tag cloud
·        Directlinks
·        Newslettersignup

- Fresh Clean Look
- Innovative and Modern feel
- Effective use of Color and Anchoring Elements
- Element for three conversion goalsof the site:- Newsletter Signup
- inform a friend
- Request a Sales Quote
- Since this design will beimplemented in our proprietary framework, it is important that the generalstructure and layout not require significant implementation challenges. Pleaseuse designs that can be implemented effectively with  Cascading Style sheets (CSS)

- Old Style
- Distracting Show alot of options and confuse the user layout
- Excessive use of Graphics which increase page size and load time.