Website Redesign for a Crypto Company

Tecnología

We are a peer-to-peer cryptocurrency platform for buying and selling Bitcoin. Our mission is to attain a truly global economy by building a financial system that serves the 100%, not just the 1%. While our target audience is truly global, we have a large community of users in Africa and Latin America.

www.paxful.com

The website itself should be SUPER SIMPLE and easy to navigate. From a branding perspective it should feel approachable yet modern (and cool). We've explored using real photography, stylized photography, and illustration, but generally speaking, want to communicate that bitcoin is TRULY for the 100% through a relatable and human approach. Because of this, we feel using our stylized photography or real photography (found on our micro site www.bitcoinforthe100.com) is probably a better fit than illustration. Two directions we would like to explore are below: 1. Real photography overlaid with UI graphics (see Venmo's website) 2. Photography integrated with out design elements (see page

Just the homepage. (see attachment for a rough idea of an IA) We've played around whether or not the trade box should go above the fold. We've attached 2 loose example wireframes. Please take these with a grain of salt, and feel free to get as creative as you want. We will be testing 2 versions - one with the trade box up top and one without. These are just attached as a guide, since our current website should not be referenced at all. Please note, that a clear CTA should live above the fold. Again, want to use Square, Robinhood, and Venmo as the main website references. Really love how they use real photography paired with ownable UI elements to help sync the product message with the visual.

Would not use our current website for reference AT ALL. The branding here is old and the UX/UI needs a complete rethink. Do not make the site feel cutesy, twee or rainbow. Focus should be clean white, with our bright purple. Can have hints of our dark purple and light blue. But please no rainbow or bright colors. Should NOT feel too busy or crowded. Overall, needs to feel clean and simple (really love https://squareup.com/us/en as reference)

Please use this website (https://brandpad.io/paxful-brand) in addition to the attached brand guidelines to download logos, fonts, and other design elements. You can also check out www.bitcoinforthe100.com for a recent campaign we did with real Paxful users. Feel free to use this photography for any mockups or designs.

Toda categoría de diseño tiene precios flexibles para todos los presupuestos. Diseño de página web comienza en $599.