My target customers are shops and business owners or leaders. (age 35-50) So we shall both send a visuel message that we are serious and proff and good and dedicated about the tings we do and can make great result for our customer and make there staff better to sell and provide service and be better team players. And also send a visual message that we are young, (age 35) and have a lot of energy and do things a different than the others. Our values are learning, tranning, succes, fun, teamwork, personal developement.
I saw this guide line on 99design web page.
To keep your WordPress Theme design within the bounds of the standard WordPress Theme coding package, here are some guidelines for what you should include in your 99designs design brief: I would like follow that.
If you’d like to use any of the plugins included in the coding package, please name them specifically in your brief with the provided URLs so that designers are aware which ones you’d like to use
Specifically ask designers not to include any other custom functionality or plugins other than those which you’ve named
You should also bear these considerations in mind when providing feedback to designers and choosing a winning design, in order to keep your design within the standard WordPress Theme coding package.