Bryllup.dk is the largest wedding website in Scandinavia - 25.000+ users profiles and thousands of daily visitors use Bryllup.dk to plan their wedding and find inspiration and information about what to buy, do, arrange and so on. Until now, the site has mainly been a web 2.0 hybrid of facebook-like features and a forum. We now need to take it to the "next level".
We’re shifting focus at our weddingsite FROM being a user generated content based web 2.0 site TO being an editorial content based online magazine.
We need it to look like a magazine, with lots of images and text but with a touch of “newspaper”-style to it, as we publish A LOT of articles all the time.
Overall look: advertizement-driven online wedding magazine with a twist of web 2.0 but main focus is the editorial content.
“Advertizement-driven” because this is what keeps the site going as a business - ie. we need to make room for a certain amount of banner-ad’s
“Twist” because while the site is quite active in regards of users adding content (forums, images etc.) our “core” is still our written articles / editorial content. This is mainly 1.000 articles about wedding planning but also e-books to download.
Feel free to copy / paste content from the existing http://www.bryllup.dk to use in your mockup. We like the round, soft look of the site now, but we’re not happy with the existing look anymore.