WFTA WEBSITE

Comunidad y sin fines de lucro

We work to preserve and promote food culture around the world. Our audience is the food, drink, travel and hospitality TRADE (not consumers). We are a non profit organization/trade association.

www.worldfoodtravel.org

large hero image responsive design light: whites and our color palette (see discussion of the 5 channels below), no oppressive black clean, modern, fresh, dynamic, professional big images, sans serif fonts, easy to read

page 1: home page, needs to display the association logo prominently mid-screen (in addition to the logo in the corner, this is to re-emphasize our brand), and include mission statement text (use latin for now) 4 columns of news feeds then standardized footer at bottom. These 4 news columns should look like the ones at the bottom of the home page here: http://www.worldfoodtravelsummit.com/ site header needs to include: FREE ARTICLES NEWS STORE HELP LANGUAGE CHOICE SEARCH __________ site footer needs to include: Our Audience │ History & Mission │ Get Social │ Staff │ Directors │ Advisors │ Strategic Partners Common Questions │ Contact Us │ Terms & Conditions │ Cookie Policy │ © World Food Travel Association page 2: channel page. there are a total of 5 product channels but you only need to design for one channel. How would several products within 1 channel be displayed? each channel has 3-6 products. You'll need to indicate how one gets to a channel page FROM THE HOME PAGE page 3: product page. needs to have general product information, space for a product logo, space for an overview video OR photo (same placeholder size), many products will need a space for an application/sign up form on this same page, and social sharing/like links. We use facebook, twitter, linkedin and pinterest only. For videos we only use vimeo, not youtube. page 4: blog page - I have a vision of how this page should look - see file attachment. it's a combination of a product-style page, and a facebook style vertical chronological history of all posts) page 5: shopping cart page - we're selling services not products. each service is grouped into 1 of 5 channels. some products can be purchased on our website, while others need to be purchased on other partner sites. what's the best way to convey this? Remember, people are NOT adding a shirt to a shopping cart - this is services we're selling.

DO NOT USE BLACK AS A MAJOR COLOR - ok as a font color, but NOT as a background for the 5 channel colors, please use the eye dropper tool to get from the attached document (use the PDF lookbook. the channel pages are Connect, Gather, Act, Grow, and Gather). instead of drop-down menus, consider using the image carousel to serve as the navigation tool. drop-down menus do not look good when laid over a hero image, buttons in the header are fine if there is no drop-down

must be eye-catching and create a huge impression, we want people to come to the website and say "Wow, this is an excellent organization." needs to be modern, professional, clean needs to be intuitive - easy for people to figure out where to find what how will the user get from home page >>> to a product channel >>>> to a product page? we are a small organization but we do a LOT. people always get confused about what we do because we do so much. we need to present enough on the home page that excites people without overwhelming them each of our 5 channels has its own color we use an arch as a consistent design element in all of our collateral. The arch needs to be incorporated into the design. the arch and the 5 channel colors are included in the attached PDF (use eyedropper tool to get the 5 channel colors correct and the angle of the arch)

Toda categoría de diseño tiene precios flexibles para todos los presupuestos. Diseño de página web comienza en $599.