• Fonts circular bold, find it here https://hovding.egnyte.com/fl/e23zZwER6i
• Mobile first
• Visualize campaigns
• Visualize insurance
• Present the safety arguments
• Visualize CTA such as free shipping, free returns, try it out for 3
months, X sold, X saved,
• Replace the text “sign in” with “Retailer”
Point of web shop is of course to drive more sales but also make sure that the consumer makes an informed purchase. Another goal is to build trust.
We offer an insurance at 249sek when you buy a Hövding. We want the insurance to be buyable only on the Hövding product page. If you buy more than one Hövding it must be a possibility to buy the same number of insurance. When buying the insurance, we need your social security number, therefor a box for typing it is needed.
Buy product X and get product Y for free. For example, buy a Hövding and get a free cover. How to present it, both in shop and at checkout.
Studies shows us that our customers having trouble understanding the difference between covers and the actual product, Hövding. I challenge you to come up with an idea to present the covers in more understandable way.