Target customer: Small and Medium Enterprises such as supermarkets, hairdressers, tradesmen, lawyers, accountants, restaurants, guest houses, photographers, small-scale manufacturing
Age: Above 30 years old
Average Education is High School
Lifestyle & Value: Conservative, Price Sensitive, Collaborative, Risk taker, Simplistic.
The value proposition of this site is very similar to Groupon's or other group buying sites. Our value proposition is high discount. We offer to our customers huge savings via collective buying. If we make an analogy, SMEs would be a big corporation via this site and would be able to negotiate better with suppliers.