Cómo james35 comenzó su viaje en diseño de wordpress
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We design and manufacture our own exercise products for performance, physical therapy and yoga. Our audience can be anyone that might be suffering from an injury and attending physical therapy, yoga beginner or expert, down to fitness enthusiasts that are trying to achieve better performance. The age demographic is primarily 18-65+, Male and Female which is wide range.
5 Words to describe what we want our Brand/Website to represent: Premium | Clean | Lifestyle | Attitude | Achievement
How are we different? We are highly focused on delivering a premium, innovative product. That means we are just not offering the same product as some of our competitors, we look at what can be improved both from a design and usability perspective. With this approach, we deliver an absolutely premium product.
¿Qué idea tienes, qué estilo te gusta para tu WordPress theme?
You will notice on GradientFitness.com the site is drastically different from our old site design which was much darker. We want to continue with this format and design and need your help improving the Header/Images/Categories/Shopping experience. The key is to drive sales on our products as well as have users signup for our newsletter/vault member area. We would like a new footer with updated organization and social media icons.
We have all kinds of images of our products that includes Models using them and stand alone product shots. Please let us know if you need any for your concept design. We will be making a folder available to the 6 Finalists for final designs.
Primary Color Scheme:
#8cc63f - Green
#818285 - Grey
Descripciones de páginas
1. Homepage - we would like our logo, featured products, VAULT Sign Up, etc. The main goal for home page is to collect user's email addresses as well as drive to sales. The 3 main categories for driving sales are "Performance," "Physical Therapy," and "Yoga."
2. Yoga Landing Page - With the category drivers in mind, we would like a landing page for Yoga. This should incorporate our products with also some additional content. Please see the current landing page: gradientfitness.com/yoga/
3. All Product Page - please review our current /shop page to see what is listed today. We would like to separate our products into categories (Performance, Physical Therapy, Yoga) to help drive sales that also includes featured/best selling products with the categories. Sale/new product icons will also be helpful. This page should really focus on the shopping experience.
4. Vault Member - this page is our private member page. Please register an account on gradientfitness.com/vault or the homepage to access this area. The weblink is /myaccount once your account is created and please select "Guides + Videos." This area should be redesigned to be more user friendly.
5. FIT2GO - this is our blog on our website. We need a complete overhaul of how this is displayed with sidebar content, headers, etc.
We have MANY assets that you can use to complete this design however we also are open to stock images where appropriate. Please contact us if you need product images.
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