Well, for starters... My "vision" for our website is presented from the bunny's (see also: our logo and mascot) perspective. Her name is Emby, and she's had it with the same old boring, drab, buzzword-filled consultant websites that all spew the same tired "We'll help you make zillions!" rhetoric without genuinely helping *anybody*.
Friendly. Approachable. Relatable. Colorful. Playful. All words I would use to describe what we're trying to do here.
I'm envisioning something reminiscent of an old-timey magic show/fireworks display; both aesthetically and from an emotional ("Oooh! Ahhh!") perspective.
It has a single page, long-scrolling sort of format; telling a story both literally and figuratively as the user follows along and drifts slowly to the bottom, making use of CSS tricks and the like (modern-day sleight of hand, indeed) to keep them engaged in the content, enthralled by the presentation, and enamored with our agency — as well as wanting to reach out to us — by the time the "show" is over.
Our goal is to find a successful combination of half-serious "hey, you want to reach (and help) more people... we can help you do that!", and half-hilarious / -vulgar "Say CPC one more time. I dare you. I double dare you, mother@#$%er." Sort of... The Anti-Marketer, which fits both our personality and allows for a lot more creativity overall (and space for unhinged rants courtesy of our fuzzy anger translator).