The target audience are seasoned, successful entrepreneurs, their expert advisors who specialize in advising entrepreneurs including attorneys, accountants, commercial bankers, investors, Directors. Because these are principals not agents for principals, they take this stuff seriously, frequently “see themselves in it”, and apply it immediately to their lives.
Also others include some dreaming wanna be entrepreneurs, some scholars and researchers in entrepreneurship and positive psychology. Also people in the Positive Psychology community who are interested in the application of Positive Psychology to entrepreneurship. Thought leaders and thought dreamers who are interested in the intersection of Positive Psychology and Finance. These would be the same kinds of target audience that follow Tim Ferriss, Adam Grant, Dan Pink, Dan Sullivan, Peter Diamandis, Angela Duckworth, Atul Gawande, Marty Seligman, Seth Godin, and other thought leaders where we share common interest of increased learning and growing in life and in our professions, and specifically (for me) optimum performance and experience in your life and in your professional domain.
I work at the intersection of Positive Psychology and Finance (building Enterprise Value in private companies) so the readers are interested in the hard science of finance (how to do that), and the soft science of Positive Psychology (cognitive and affective how does that feel).