Your big challenge will be the values of the design. It needs to look professional and high quality. But at the same time it should signal, that we are different, that we are not another xyz marketing agency, but here to „rock the market“ and do things differently. Additionally it needs to convert. Conversion for a free consultancy call is the overall target.
As my potential customers lack knowledge and time for the marketing field, the website needs to build trust. Therefore it is a must that the target group is able to identify with the page and the site has a remarkable design.
Of course as we are in 2018 it needs to be responsive and proper working on mobile devices of all sizes.
My current website was a first shot done by myself when the company was founded. But for me it is not professional and not diffrent. Also it is quite text heavy. In general I want to keep the ability to inform the people of the opportunities that digital marketing offers as they dont know them. But I will be able to reduce text length by 30% if the design needs it.
I will attach my logo, letter and colour codes. As font I am using Open Sans. From a technical perspective it needs to be compatible with the Divi Builder plugin, but this shouldnt be an issue.