Children's Ground visual style is bold, strong and direct, while also feeling 'personal' and compassionate through use of hand-drawn elements - a hand-made font, textures and striking imagery of children and families. While our new website will be clean, sleek and not overly 'busy' we ideally want to communicate the highly personal nature of the work we do - walking alongside First Nations children and families in intimate, community-driven partnerships.
Our logo consists of a painted 'sun-like' graphic stacked on top of the words Children's Ground. We prefer it to be displayed on a white background, with ample space surrounding it.
Yellow (R:241 G:198 B:24) is our primary colour. It is bold. It demands attention. It is strong, positive and full of hope. We use yellow across our communications materials to emphasise and illuminate our message.
Orange (R:218 G:138 B:32) is our secondary colour. It can be used alongside the yellow or instead of if yellow isn't appropriate thematically or visually.
Yellow and orange across our communications materials in conjunction with black and white, as per the logo.
While we do have four other colours we use sparingly where necessary, we would prefer if the website design stuck to our primary and secondary colours.
The real hero of our visual aesthetic is the suite of dynamic and highly personal imagery we collect in documenting and communicating our work. As our images are our real visual strength in our communications, we need a website layout that features images in a bold, yet clean and simple way.