I envision one main site that scrolls downward, with two separate sales pages. On the main page I hope to have about 5-6 section that appear as you scroll downward. The first section should have two-three scrolling graphics, graphic one with a person receiving a gift from a concierge, graphic two shows some of the individual gift boxes I will offer, a few closed, and one open, and graphic three shows a few curated boxes closed and open. The tag line in the middle of this graphic should say: Celebrate the authentic people in your life! Under that tagline should be two buttons, side-by-side: Shop Gift Boxes and Shop Curated Boxes.
The second and third sections should be the "Individual Gift Box: How It Works" and the "Monthly Subscription Box: How It Works" ( Please use the popsugar section as a reference point here).
Individual Gift Box - How It Works section: Step 1: Decide to celebrate a person who's just come out, or who needs some excitement Step 2: Pick one of our themed gift boxes Step 3: Customize your special message and send off some love!
Curated Box - How It Works section: My steps refer to only one curator, so: Step 1: You choose a curated box option Step 2: Our fabulous curators create a unique box Step 3: You receive exciting handpicked stuff!
Sales Page 1 for the individual boxes with the necessary choices for customization and the form to add a personalized note to the box. This will also have choices for different levels of additional gifts to go into the box, which will create varying prices.
Sales Page 2 for a customer to buy the monthly curated box, the sales page to buy a subscription box on quarterly.co is the best to emulate here.