Cómo victorq comenzó su viaje en diseño de wordpress
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We sell “Blechzuschnitte nach Maß”. Basically, our customer should be able to configure a metal plate (aluminum, steel, stainless steel, etc.) to their personal needs. The customer can choose the material, the surface specs, the size (to the millimeter exact), the thickness and the form (edges, holes, etc). Our target customer is a do-it-yourself kind of person and most probably into arts and crafts. Besides this main product, the customer will also be able to order ‘ready-made’ products, like BBQ’s or family crests, which can be done through the shop.
¿A qué sector dirías que pertenece tu empresa?
¿Qué idea tienes, qué estilo te gusta para tu WordPress theme?
The remainder of the style should be fresh and very clean. I do not want a text heavy website, but something that is immediately appealing. Please no images that are obviously ‘stock-images’.
Our customer is most likely not someone that is extremely tech or website savvy, since we are selling straight to the consumer, so we need something that is very easy to use and straightforward.
It would be great to still keep the theme related to a steel business and a ‘factory’, while maintaining an appealing and consumer centered approach.
I prefer the use of easy-to-understand icons over text.
Please refer to the sample sites given below for more information
Descripciones de páginas
The landing page will be divided into 5 sections:
1. A picture of (stock image is fine) someone cutting metal using a laser machine. This picture will be in the background and on the top will be the menu. Over the picture, it should say: “In nur 5 Schritten zu Ihrem individuellen Blechzuschnitt oder Kantblech – wir liefern bequem zu Ihnen nach Hause oder in Ihre Werkstatt in nur 5 Tagen. Guenstig, einfach und schnell.
Below this, we need two buttons: “Jetzt starten” and the other “Zum Shop”.
2. The landing page should also have a “three step” guide with three icons. 1. Konfigurieren Sie ihr Blech (under it in a smaller font: “In nur 5 Schritten schnell und einfach mit unserem intuitiven Blechkonfigurator” 2. “Wir fertigen Ihr individuelles Blech” (under it in a smaller font “In unserem professionellen Werk mit über 360,000m2 Fläche und mehr als 10 Maschinen und Anlagen” and 3. “Wie liefern Ihre Bestellung direkt vor Ihre Tür” (smaller font below: “Lieferzeiten betragen zwischen 3 und 7 Tagen”
3. This third section will be the configurator.
4. This section should highlight different products that we offer. Here, I want to have a slideshow with one product on each page. There should be a picture in the background and then a headline with some text under it. For design purposes, you can put “Alu-Riffelblech – Bei BlechMal kannst Du deinen individuellen Aluminum Riffelblech Zuschnitt individuell nach deinen Maßen und Vorschriften fertigen lassen und bekommst ihn bequem zu dir nach Hause geliefert”
5. This will be a preview of the About-Us page. It should have a headline and some text under it (you can put a placeholder). There should be a picture in the background and a button saying “Mehr erfahren”.
6. At the bottom of the page, I need the usuals like contact info and social media buttons.
I like how bellroy has different categories on top of their page. Something like this would be great.
This shop needs to be image heavy. I do not want the clutter typically associated with a wordpress shop (no confusing sidebars with categories or comment sections on the bottom).
About us section:
Here, we need to mainly display the factory in which the material is being prepared. Since we are working in collaboration with a very big factory that has excellent equipment and normally only handles B2B customers, it is a competitive advantage of BelchMal to have access to this great equipment. We want to display this on the about us page and make it clear to our customer that he is getting excellent quality from us. This page definitely needs to have a professional vibe.
Lo que debe evitarse
No stock image looking like pictures
Preferably no drop-down menus
No part should be too text heavy
Please check the attachment for the configurator sketch. You do NOT have to stick with this design if you have a better idea. I'm open to suggestions! User experience is VERY important here!