¿Qué idea tienes, qué estilo te gusta para tu WordPress theme?
1-Not much of the current design is sacred, except perhaps for the light blue color. We want to move from a 'we set up a wordpress site ourselves' to a 'we take our stuff seriously and want you to do the same' design.
2-Although we will be presenting more and more information in a visual manner, we expect this to be a text-heavy/information-dense website. The typical startup layout with big pictures and short headlines probably does not fit us well.
3-Trust and Simplicity are the primary keywords. I imagine that translates to a clean design with plenty of whitespace, faces (of us or our clients), etc.
4-Our customers are SMB's, not corporates. But the reason they might consider our product is that they want to work for corporates. This means that they need to "feel" that we understand corporate organizations and all the hassle that comes with the ISO requirements, while as a company we look more like them and we greatly simplify the hassle.
5-For the menu's: the dropdown for the main menu is useful, the functional menu is not ideally placed.
Descripciones de páginas
The current homepage can be used as an outline, but positions of all elements can be changed. Also, we need more visuals and especially a place for a "How it works in 3 steps" visual or explainer video.
Lo que debe evitarse
The color code of the blue:
CMYK: C100 M0 Y0 K0
RGB: R0 G174 B239
The name of the font is Avenir (attached).
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