The Lenses and Levers Method should be modern and elegant. It should be a 1 page design, with the ability to like to sections.
The purpose of the website is to showcase the most important elements of the method. The content should be clear, easy to read, beautiful, and ORIGINAL. The site should enable the content to flow from section to section.
Our target audience will be business executives, to whom we'll be selling workshops and consulting services. That being said, we want to site to be visually distinct, we don't want a boring cookie cutter consulting website. Our process and philosophy are unique, so the site should feel unique.
In regards to colour, we give the designer 2 options:
1. Choose what you like (just don't be boring)
2. Use charcoal, cream, gold, and perhaps an additional accent colour.
In regards to visuals, it is our content (The Method) that needs to stand out. Visuals can be used to complement the content, but they should not be the star of the show. Feel free to use abstract visuals, or background elements.
Our process borrows from the world of engineering, so please take visual cues from this.
We have tried to make the Lenses and Levers Method feel simple, yet smart. This is the feeling the reader should get.
We are asking that you design the homepage in this contest. There will be the following pages in addition to the homepage, for your reference:
Home, Lenses, Levers, Services, About, Blog, Contact
We will have additional design work in the near future, additional web pages, presentation deck, etc. This design will define our visual signature.