Adjectives: Modern, Clean, Authoritative, Inspirational, Professional, Trustworthy, Educational, Sexy
Colors: Here are a couple of palettes we like. We're not married to these colors, but just wanted to give you an idea of what we like.
http://www.colorcombos.com/color-schemes/140/ColorCombo140.html
http://www.colorcombos.com/color-scheme-5896.html
Graphics / Photos: Drones themselves, as well as the photos and videos they take from the air, are sexy and exciting and inspirational. The website needs to be visually stunning / exciting. We like to teach, so things like icons and arrows and checklists could be cool.
Header: The navigation will be (in this order) - Home, Start Here, Guides, Training, Community, News
We like it when the navigation is sticky and hangs out at the top of the page as a visitor scrolls down. Example - http://smartpassiveincome.com
Footer: Before the traditional 3 or 4 column footer, we want a "call to action" section that can be swapped out on a page by page basis. We'd like the default CTA section to be kind of like the "Join 150,000+ active members in the SPI COMMUNITY" section at the bottom of http://www.smartpassiveincome.com. We have 50,000+ community members.
In the actual footer, we want two rows. In the first row, we want three different columns:
COMPANY
-Mission
-Team
-Media
-Advertise
ONLINE TRAINING
-Part 107 Test Prep
-Video Editing
-Mapping & 3D Modeling
-Aerial Thermography
INDUSTRY
-News
-Drone Jobs
-Top Companies
-Community Forum
In the second row, we'd like our copyright information, and links to our Terms of Use and Privacy Policy.
[HOME PAGE]
-Background hero image with the text, "Drone training and education for _________." Ultimately, we want that blank part of the sentence to look like it's being typed and erased and replaced with something else. Exactly like how http://Betterment.com does it. For now, you can use the word "cinematographers." We also want a "call-to-action" button in this section that says "Start Here."
-Underneath that, a separate "call-to-action" section that says, "New to flying? Learn the ropes."
-Underneath that, we'd like to highlight that we've trained 3,500+ students and that our overall community is more than 50,000 drone enthusiasts from around the world. We'd also like to highlight four things that our company does:
1) Drone Pilot Ground School - online certification course
2) Free Guides
3) Community Forum - browse our forum threads
4) Industry Updates - join our email list
For each of the four sections, we'd like a big image and accompanying text for each image. We do NOT want buttons / links in this section. Just an overview of what we offer as a company.
-Below that, we want a section that says, "Industry leaders train with us" and we want company logos here. Please use the logos being shown on http://www.dronepilotgroundschool.com
-Below that, we need a testimonial section to highlight 3 testimonials.
-Below that, another "call-to-action" section that says "Start Here."
-then the footer!
[START HERE PAGE]
-At the top of the page, we need a "Why are you here?" section with room for a 1-2 sentence statement that sets the tone for the rest of the page. Use lorum ipsum text for now :)
-Underneath that, there should be two different buttons / paths a user can take.
1) Fly for Fun
2) Fly for Work
-And depending on what button you click, the content below will change. The content below will be mini sub-sections. There is a logical order to these sections, so please show some kind of progression or arrows to this flow.
-If click on "Fly for Fun"...here are the sub-sections:
a) "Know the rules and where you can fly" with link/button to our Drone Regulations Guide
b) "Browse popular drone models" with link/button to our Drone Buying Guide
c) "Learn to fly" with link/button to our How to Fly Guide
-If click on "Fly for Work"...keep the same sub-sections above, but add the following two sub-sections to the bottom:
a) "Get certified" with link/button to the FAA Certification Guide and a second link to Drone Pilot Ground School
b) "Get insurance" and show a link / button to the Drone Insurance Guide
-Underneath all this and right above the footer, a bottom "call-to-action" section with an email capture form. Text should read, "Join a global community of 50,000+ drone enthusiasts."
[TRAINING PAGE]
-At the top of the page, we need a "Why train with us?" section with room for a 1-2 sentence statement that sets the tone for the rest of the page. Use lorum ipsum text for now :)
-Below that, three icons w/ accompanying text:
a) 3,500+ Students: We work with everyone from pilot entrepreneurs to big companies to public organizations like police and fire departments.
b) 99+% Pass Rate: Over 99% of our students pass the FAA's Aeronautical Knowledge test on their first attempt.
c) Online Training: Our training courses are self-paced, and our instructors work 1:1 with you to get your questions answered.
-Below that, a section that says, "Industry leaders train with us" and we want company logos here. Please use the logos being shown on http://www.dronepilotgroundschool.com
-Below that, a section that features our training course, Drone Pilot Ground School. We have an explainer video we need space for here. We also need room for 2-3 sentences about the course, and a CTA button that says, "Learn More."
-Below that, a section for 5 testimonials
-Below that, a section called "Courses From Our Partners" with icons and "learn more" buttons for each:
a) Video Editing
b) Mapping & 3D Modeling
c) Aerial Thermography
[FREE GUIDE PAGE TEMPLATE]
-The inspiration for us is https://www.helpscout.net/customer-support-career/ and https://www.helpscout.net/customer-acquisition/.
-Include these elements:
a) Big <h1> for the title of the guide
b) Image or illustration at the top
c) Table of contents / chapters displayed to the side that scrolls down with the page
d) Illustration at the beginning of each chapter
e) Section headers that are in a different font from the body text
f) Decent amount of space between lines of text
g) Easy to read font size
h) Email capture that offer a PDF download of the guide in exchange for their email
[BLOG POST + SIDEBAR PAGE TEMPLATE]
-Hero image section with the article’s title, date of publication, category, and author (example: https://www.helpscout.net/blog/community-management-success/ or https://www.dartdrones.com/holiday-drone-gift-guide-2016/)
-Section headers that are in a different font from the body text
-Decent amount of space between lines of text
-Easy to read font size
-Sidebar. The widgets should have a custom design. (example of custom sidebar widgets: https://www.leadpages.net/blog/johndwyerpitch/)