The e-book will be in Swedish. The title of the book is: "FUCK SVENSSONLIV" witch in English is something like "Fuck an ordinary boring life". Svenssonliv is slang for that!
The explanation of the book, the part that is usually under the title will be: "Lär dig konsten att tjäna pengar på det du älskar att göra" which in english means "Learn the art of making money at what you love to do".
The purpose of the cover design is to sell like crazy. It should trigger those strong feelings that make you buy it straight away. The cover design is really important because it is the best way to make the customer feel that they buy an ordinary book. We will price premium for the e-book. Price high and justify.
The first part of the book will give the reader a good sense of what it means to live your passion and making money on what you love to do. It will be very inspiring.
The second part will explain what kind of world we are living in with the Internet as a social landscape and how everything is going online. We will in this section present the solution that we have to their problem.
The solution is that they can use the Internet to build their personal brand, create a blog or a platform to create the best content ever and use social media to spread the word. With the new mindset we give them they should be able to create the right audience and sooner or later start moneytize on their personal brand and blog.
In the third part we will give them some ideas on how to moneytize a successfully built personal brand. This chapter purpose is to give the reader an idea of what following our advice can give them.
The typical reader is:
- They study university
- They have dreams of the future
- They are interested in personal growth
- They talk about personal success
- They think allot about the future career and invest allot of energy figuring out the big question "what will I do with my future"
The main problem the book solves for the reader is that it is very hard to really "do your thing" and not follow the big crowd of students that will end up working for boring jobs the rest of their lives.
Both Martin and me are doing this right now and we simply want to share our view of the world and our own experience.
We are ultra-inspired of the content in the book Crush It by Gary Vaynerchuk. You can find it here: http://www.amazon.com/Crush-Time-Ca…0061914177
You can call our book a Swedish version of Crush It to make it simple for you to get a grip of the project.
If you need stuff like high-resolution pictures of the authors (us) you can get it this Thursday.
We are really looking foreword to work with you!