Design mistakes to avoid
There is never only one right design solution, but there are many design practices that are generally frowned upon in the design industry that will make any design look unprofessional. Read more about them below
1. Poorly executed gradients
It’s a common mistake to overuse gradients when learning how to use vector graphic programs, but it’s important to know that extremely eye catching gradients are less popular due to the influence of flat design, If you do use gradients, make sure they are well-executed and relevant to your design.Learn more about gradients here.
2. Outdated effects
Effects in Microsoft Word like dramatic drop shadows and bevel and emboss were very popular in the 90’s. Today they look amateurish and outdated.Read more about how branding aesthetics have changed here.
Google’s 2015 and 1998 logo
3. Raster images in logos
Raster images like photographs should never be used in logos. Logos need to created with vectors so they can be scaled to the size of a billboard or flexible across different mediums. It’s fine if your design is inspired by your own photo, but it’s not considered professional to use it as is in your logo.Read more about when to use vector or raster images here.
Cavanagh logo by 300_team
4. Poor font choice
There are several of fonts that are universally hated by most design professionals, and they shouldn’t be used in your designs. Learn them all here.
5. Bad color combinations
It’s essential to understand color theory so you can create custom palettes that are visually pleasing instead of clashing like the design on the right. Learn more about color theory here.
Hops and Sessions Logo by hyakume
6. Lack of hierarchy
Lack of hierarchy will confuse the viewer, and result in a messy-looking design like the design on the right. Learn more about hierarchy here.
Divorce pack design by MarkoBo
7. Forgetting to kern track and lead
Kerning, tracking and leading are the final refinements that make any design look polished and easier to read. Learn more about them here.
