*** For the isotype, make the Cat from Kat Web Designs, your main inspiration. *** COLORS *** POLYGONS *** MOSAICS ***
*** I would like to see an evolution of the rocket logo, because it's the best example still of what the company wants. It's iconic, friendly, literal & still has hidden messages within, with the M, the V, & the + sign in the negative space left between, the isotype ends upwards to the right, & it's made of colored polygons mosaics. Also, it has a custom-made font with 2 styles & colors, with the "s" in "mkts" in a different color. I haven't seen much designs with all these attributes, much of them are too geometric.
*** We need a PSD final file also.
There is in use a horizontally oriented imagetype Logo right now, which is a rocket isotype with a 2 font & color logotype, as you'll see in the files. It was made according to the Logo of the company Grupo Más Valor ( http://www.grupomasvalor.mx ), as you'll see in the files too. There are other Logos for other possible company ideas, to belong to the same Business Group, all inspired by the GMV Logo, as you'll see in the files too.
It's important to respect the horizontal design (isotype on the left of the logotype), & to cover different versions, including one with just an isotype, one that could work on a white background & one that could work on a black background. It's important to respect having 2 fonts with 2 colors & the "s" from "mkts", should have a different color, same as "más". This is to differentiate "mkt" from the "s". I would like to see lower case logotypes, too, I feel them more friendly.I rather have or all capitals or all lowercase. I like fonts in where the "a" is like it appears in Century Gothic Regular, I feel it more personal than the other type of "a".
I would rather have a more friendly isotype, like the cat on Kat Web Designs, which is like colored polygons mosaics. Maybe something more literal, like the Cat, but with a Rocket, or other concepts that draw similar feelings.
This Logo, in particular, is made out of Vs, an M and the space between becomes a + sign, which means More, as in Más. The drafts of the other company ideas are made with similar intentions, & they also got inspired by windows & doors, because the Business Group started out making windows & doors. The quote design is based on the Rocket Logo, so it would be nice to keep the blue & the orange, but the important one is the blue cause it connects with the GMV Logo. While the GMV Logo must be part of the inspiration, the idea is to refresh that Logo in a near future, because the owners think it's outdated already, so base your designs on the latest trends, that could apply to all Logos.
Thanks for everything in advance!