It will be a company that sells products for outdoors as well as home (sleeping bag, backpacks, knives, flashlights, multi-tool, chairs, etc
Compete against Marmot, Mammut, North face, Arc'tyrx, Columbia, Mystery Ranch, Kelty. I also like the Columbia, arc'tyrx and North Face logos.
The logo can be complex but it has to have an element of simplicity--one "icon" that I will use to brand items that can't handle a large or complex log (knife handles, trekking poles, etc).
Target audience is outdoor lovers, high-end, premium, adventure seekers