We are a mass market company situated in south of France.
We want to emphasize on our traditional professionals starting with our pastry Chef.
In addition to the logo, I need to have a representation of a mascot and this time it deals with a donut.
Our target : 7 to 77 years old.
These donuts are home made, fried with various flavor inserts (Nutella, Apricot, strawberry, apple and sugar.)
They are fried in front of the client, directly in the shop : enhancing the freshness and theatricalism.
Type of logo : Both logo and brand name ie Gour'Moun + illustrated representation of the pastry Chef, with his chef's hat and white coat, mao-collar with blue-white-red lines printed all around. (like a MOF ie Meilleur Ouvrier de France) In his hands : wooden spoon and/or rolling pin.
I absolutely want a logo that is a drawing, with bright and cheerful colors. Something funny and festive.
Brand values : Associated with home made products, strong taste values, bringing positive emotions relative to childhood, and guilt-free pleasure of eating a rich product.
It's like "Madeleine de Proust"
This brand represents pleasure and festive buy.
The first mascot to draw is a donut ( no hole in the center, same as the one on the machine here attached)
You can mix drawing and real pictures or only drawing. I need something funny, as a character. I need to use it for storytelling.
In a second time, I will ask for a pancake ( crêpe), waffle and macaroon.