We are producing outdoor games and tools like Kubb, handcarts for families etc. who want to spend time together not only in front of the TV. Everything is made from high quality natural material (mainly wood). Our target group is 35-55 yrs old with kids at school, rather rural, high income.
We dont sell plastic crap, but things that have been known for years to be fun (games) or useful (handcarts). Our customers are willing to spend a lot of money for our products, but they spend it wisely because they trust in the quality of our products (e.g. we use only wood from sustainable plantations). The feel of the brand is close to a lot of high quality outdoor brands, functional and close to nature but still stylish. The brand would comprise the following attributes/values:
Simplicity, Nature/Outdoor, playful, be active, fun, respectful, laid-back, family, down-to-earth, sustainable, committed, quality, value for money, community, open-minded,