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- Design influential Wine Label for our new cuvé
IT Serenity tuvo su nuevo etiqueta de producto a través de un concurso de diseño:
de 1990_designDesign influential Wine Label for our new cuvé
Ver el concurso de Etiqueta de producto de IT Serenity...
El Brief
Industria
Alimentos y bebidas
Inspiración de colores
Nombre de la empresa
Château de La Mar
Sitio web existente
https://boutique.chateau-de-la-mar.com/
El Brief
Nombre del producto
Marestel "L’icône"
Descripción del producto
Château de La Mar (CDLM) is a wine estate (7ha) of Savoy wine located in the heart of the Marestel cru, the flagship of Savoy. We are selling premium wines: 4 whites (same cru) and 2 reds (Pinot, Modondeuse). FOR THIS CONTEST: please work on the label for the cuvé “L’Icône”. That's our high end wine. Keep in mind that the label should be cohesive with the other "cuvés" that will be worked through a 1 to 1 project.
Descripción de los usuarios potenciales del producto
Our target audience is wealthy middle-aged and seniors: 40 and above. Men or women who are wine lovers, even connoisseurs. With a net income above 50Keuros and well above. They know their wines and are kind of fed up with the speculating bubble around Bordeaux and burgundy wines.
El Brief
Atributos de estilo
El Brief
Necesidades de diseño
CDLM - Brief 99 Design.pdf -> Cover in detail the information. We want to design front and back labels. We want the layout of the front and back labels to be consistent across the cuvés. And play with subtle differentiating elements like a symbol or a color change in order to be able to distinguish one from another. Front label should inspire curiosity, a sense of high-end quality, very minimal. Back label should showcase the castle and its vineyard (very unique in Savoy) and legal information. Overall we are trying to find the balance between the heritage of the place and the modernity of where we want to bring our wines. We are looking to be the leader in the wine in Savoy. Size of the label (more information in the PDF): - Same size for the front and back - Portrait label Fonts : Guide de Marque Chateau de La Mar Nov 2021.pdf Page 6 -> Click on "Telecharger Polices" Cera for modernity Baskerville URW Wide for the heritage Thank you in advance for your creativity
Lo que debe evitarse
Too much color on one label, to standard.
Dimensiones del envase / paquete
Width : 5-6 Heigth: 9cm
El Brief
Adjuntos
Paquete Platino
Cada categoría de diseño tiene precios flexibles para todos los presupuestos. Etiqueta de producto comienza en $299.
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Dar feedback
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Reseña de clientes
We have done multiple projects with 1990_design and all of them have been AWESOME! They are great to work with, super creative and always professional.
AJR SmithEn el camino, se encontraron con muchos diseñadores talentosos ...
Creemos que los concursos son una forma súper divertida de obtener diseños.
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