Información necesaria
Nombre de la organización
kubé
Industria
Alimentos y bebidas
Descripción de la organización y el público al que apunta
-- What is kubé?
kubé is a Black woman-owned vegan, artisanal coconut ice cream manufacturer and social enterprise in Oakland, CA. We produce our own coconut cream from mature, organic coconuts, with patented and automatic coconut equipment. We cold-press mature coconut cream from mature coconut shreds. We use real mama earth organic fruit, seeds, roots, and citrus essential oils to make the most creamy and bold tasting plant-based ice cream that attracts both flexitarians and the lactose intolerant population.
Customers are surprised that they can not taste any coconut flavor; only the clean and bold plant-based flavors dominate like passion fruit, key lime, chocolate with cacao nibs, mint, toasted pecan & salted caramel in a vanilla base. Customers always ask us, “how did you get the coconut flavor out of the ice cream?”
We do not import coconut cream. We make fresh and full-fat coconut cream, which provides the most decadent texture of non-dairy ice cream.
We do NOT use synthetic chemicals, no soy, no peanuts, and no artificial flavors or colors.
-- Target Market - lactose intolerant, flexitarians (who still eat animal products and vegan products), allergen population, and health conscious
-- Mission:
kubé is a purpose-driven business. Our purpose is to build economic liberation models through artisanal, coconut ice cream manufacturing that awakens, inspires, and transforms lives for people, animals, and the soil. We donate our coconut byproducts (coconut shreds) to organic, urban farms in Oakland to utilize as a soil resource (compost to make regenerative soil) to grow more food for low-income communities.
Our triple bottom line addresses the most critical issues of our time: restorative economics and food justice, racial and gender equity, and ecology. We will be hiring returning citizens and mothers to restore their value and dignity in the workforce.
Kubé liberates people, animals, and soil from systems of abuse. We don’t think you need to oppress the mama cow to lactate year after year to give you good ice cream. Coconut cream gives you an amazing good, fatty-dense texture of ice cream just like dairy. You don’t need chemicals or artificial flavors in your vegan ice cream. Kubé is liberation ice cream!
kube exists to restore life, health, JOY, dignity, and equity back to people, animals, and the soil.
Detalles del contenido
Descripción
We would like an illustration designed that will be used on merchandise (For example: Tote bags, Coolers, Tshirts, and postcards)
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Please read the following for my vision of the illustration. Feel free to add your own interpretation and flare to the design. Please just keep in mind that I want this to be more of a realistic illustration, I do not want it to have a cartoonish style.
-- My vision:
We would like to see many coconut trees in the rainforest. The Coconut Tree is known as the tree of life all over the world because it provides so many uses from food, ice cream, oil, medicine (antiviral properties), to sustainable materials for life, and can reduce climate change by drawing carbon emissions down into the soil from the leaves.
Imagery: This image will be on the front of a Black T-shirt.
We would like to see a BIG image of our kubé Passion Fruit ice cream that is an orange-yellowish color, with 3-scoops sitting inside the halved coconut, or key lime coconut ice cream inside the coconut. There should be a piece of passion fruit cut in half sitting next to the halved coconut to signify the flavor of the orange color. We show an Example below for our Orange flavor. Please view our IG page here: kubenicecream
Or you can create the key lime ice cream flavor of 3-scoops inside the halved coconut. The key lime ice cream looks more so off-white color because it is fresh key lime and lime juice mixed into coconut cream we produce. A slice of lime should be shown next to the halved coconut to signify the flavor type. Or choose another flavor if you feel inspired that we highlight below, mint chip, chocolate with cacao nibs, pineapple, or lemon-ginger.
Then, there would be a backdrop of two coconut trees; one leaning to the right and the other leaning towards the left, to signify that the ice cream is plant-based, artisanal coconut (non-dairy) ice cream. See inspiration picture below in “Visual Inspiration.”
I want more of a realistic, real-life, illustration with vibrant colors. I do NOT want cartoonish images or water/ pastel colors.
-- Tagling to be added:
Tagline - “This is what freedom tastes like.”
The tagline should be in all lower-case letters and similar or complimentary to the font of my logo.
(The taglines means people feel most free when they are connected to nature and activities that bring them peace, eating real food from nature, connected to coconut trees, real fruit (passion fruit, lemon, key limes), real seeds (vanilla and coffee seeds), roots (ginger)and real fruit flavors of kubé. Kubé is restoring the health of people and animals...and we don’t need to oppress mama cows to lactate year after year, after year for human consumption when we have coconuts)
Referencias
Otras notas
Feel free to take a look at our Instagram for more images of our product and to understand our branding style. We would like the illustration to remain consistent with how we market our brand.
Instagram page: https://www.instagram.com/kubenicecream/
Adjuntos
Archivos finales del concurso
1 x Diseño digital
Archivos finales
Si usa tipos de letra que requieren licencia, confirme que el cliente esté de acuerdo con su uso. Por motivos de licencias, es mejor proporcionarle a su cliente información sobre cómo adquirir el tipo de letra en lugar de proporcionarle los propios archivos.
mockup design of an idea I had for the illustration