Simpol: A unique global citizens' initiative with the tagline "Only together can we save our world"

Simpol

Simpol is an international citizens' movement for cooperative global governance. We use our votes in a new way that drives politicians, parties, and eventually governments to solve the most pressing global issues of our time, such as climate change, fair corporate taxation, mass migration and so on. Current website: http://www.simpol.org

Our Purpose
To conquer the worlds greatest problems by enabling global cooperation.

Why should you believe us?

1. Absolute Cooperation
Destructive global competition, the vicious circle that hinders governments from passing laws on global issues at risk of becoming uncompetitive to countries willing to attract businesses with more lenient laws and legislations, can only be overcome by global cooperation. Designing global cooperation so it’s in the immediate self-interest of all nations is the driving principle at the heart of our tool.

2. Immediate Gratification

When policy is implemented collectively, by all or sufficient nations at the same time, the whole world can overturn any issue instantaneously. By collectively implementing policy no government risks becoming less competitive to neighbouring countries. Every nation wins.

3. Global Perspective
When issues are approached together, from global consensus, it transcends national preferences in favour of the greater, global good. A global good that is currently backed by a growing pool of politicians the world over.

Our mission is
To share a voting tool that allows citizens to drive their governments to provide real solutions to the worlds greatest problems.

Our personality is

1. Bold
We have a big vision, with a voice and an approach to back it up.
2. Transformative
We tackle the heart of the issue, enabling us to revolutionise how big problems are solved.
3. Enlightened
We see problems from a global perspective that creates the greater good for us all, regardless of individual wealth or location.
4. Pragmatic
We advocate multi-issue agreements tailored to the individual abilities and needs of each nation. Simpol isn’t about one-size-fits-all policies. It’s about finding a pragmatic agreement that provides win-win outcomes for all nations and their citizens.

Our Audience

Primary (Global)
● Politicians, political parties and governments (Global)
● Citizens (Global)

Secondary (Also Global)
● NGOs
● Think-tanks
● Media
● Sponsorship donors

The assets that are required as a result of this rebrand are:

Logo
Primary and secondary typeface (online typeface)
Colourway - RBG and CMYK usage
Iconography - if recommended
Photography style

There are no brands that offer the same value proposition as Simpol. Brands however, that have been influential from a movement perspective involve:

United Nations
Extinction Rebellion
Fairtrade

As an international organisation, our logo needs to appeal cross-culturally and internationally.