Built to Last

Built To Last

Fun Fine Forever Furniture

100% recycled plastic outdoor furniture. Beach, ranch, and mountain communities

pastels/water colors....
see the colors of our furniture in our website

Comment from our female sales staff:
I would suggest 2 white Adirondack chairs together, the same type of chair in picture 2, with the mountains behind on the left side as in picture 3. On the right side could be a sunset. The lighthouse can be the "I" in the word "Built." Can we try it in a few blue colors, pastels? They look
very masculine and we have lots of female buyers.

Can we try this logo in an oval? What else do you suggest?
Here is our website;
https://www.built-to-last.com/
We have had the following thoughts:
1. We like the name Built to Last in the logo

2. We think we like the idea of showing a chair as a way of suggesting a relaxed quality life style. It also tells what we make. watercolor/pastel colors

3. We wanted to suggest we are bigger than a North Carolina company which is why the suggested logos show the sea and the mountains (see point 6).

4. The company is North Carolina based and the light house was iconic to the Outer Banks area.

5. Since we are 100% American made we like the red white and blue. It is possible we could live with blue and white.

6. We came up with a tag line of Fun Fine Forever Furniture. Another suggestion was Coast to Coast but we actually sell internationally so we wanted something that suggested a global market if market size is appropriate.

7. Our iconic product is the Adirondack chair.
Additional thoughts:

Our furniture is made from 100% recycled plastic, pastel colors.
Our white Adirondack chair is our biggest seller, so we want that incorporated into the logo. We really need multiple logo's. One that simple and easily embroidered, ( think seatgeek. See attached images) one that showcases our product in the mountains and one that showcases our product at the beach/dock. Our current logo which is attached, has too many colors in one logo. (maybe we have the same logo but in the different colors of our furniture?) It also only highlights our use at beach homes...we want to expand to mountain and ranch homes/resorts etc.
Watercolor pastel colors