Create a powerful logo for an internet software startup

GTRsuite

customer engagement platform

Activity:
Software publisher
What we do:
We publish software for Brands and Retailers that help then to develop their Drive To Store business
Baseline:
Customer Engagement Platform
Target:
Brand & Manufacturers + Retailers
Pledge:
Generate high intention leads and build consumer profiles with no extra marketing budget. Mesure conversion. Sell more.
Benefits:
- 100% Local & Organic: Boost your SEO and rank your dealers in the top of local searches.
- High business potential: Capture leads from people who are already searching for your products.
- Optimized lead conversion: Deploy workflows that route and automate the lead conversion cycle.

## Context

Target audience: Sales, Marketing and digital profiles working for Brands, Manufacturers and Retailers.

Important keywords to represent in the icon, by order of priority:

1. Engagement
2. Consumer
3. Organic (e.g. organic growth, not with ads or supplements)
4. Phygital
5. Local

## Requirements

Logo can be declined as follow:
- Icon only
- Icon + name
- Icon + name + baseline

GTR and SUITE must be distinguished in the name (ie. GTR (bold) and SUITE (standard) or GTRsuite
« suite » could also be putted underneath GTR

Avoid gradient icon iso it can be declined in grey tones / black & white / inverted colors (needs to be clean on printing)

Style must be modern / tech, can be inspired from California startups.

Baseline must use fonts that stay readable at all times

## Options and references

Green used to be our main color when we started.

Abstract and negative space styles could work
Blurred logo, gradient, typo mix probably won’t

Typo choice is open as long as reading and printing is easy