Logo Design for an Engaging Learning Platform for Educators

Empowered Digital Learning

INDUSTRY: Education Technology (EdTech)

BACKGROUND | Empowered Digital Learning (NYC):
• partner of Osiris Digital, UK for USA & CANADA
• digital platform for TEACHERS, PRINCIPALS & LEADERS
• Professional Learning that is ACTIVE, ENGAGED, and COLLABORATIVE
• LEARN + COLLABORATE + DO + FEEDBACK + REFLECT = Improved teaching & LEARNING!

EDTECH PRODUCT: Online-engaged learning, peer collaboration, mentoring and feedback
• Developed BY EDUCAORS FOR EDUCATORS
• blend of ACTIVE LEARNING and WORKING TOGETHER
• TRY new learning and get online FEEDBACK

TARGET MARKET | School Districts [leaders and teachers]

ASSIGNMENT: Combination Logo (words + brand symbol)

OUR BRAND VALUE WORDS:
o Educators working TOGETHER
o ENGAGED!
o DOING!
o TAKING RISKS!
o COMMIUNICATING!
o GROWING & LEARNING!

IMPORTANT NOTE ABOUT LOGO SYMBOL:

SYMBOLS WE LIKE: open to animal, people, natural, geometric shape, spiritual symbols or combination linked to core values.

SYMBOL WE DO NOT LIKE: We DO NOT want the symbol to be the following
• NO graduation cap
• NO pencil
• NO owl
• NO light bulb
• NO book
• NO letter combo of ‘ED’ or ‘EDL’ (unless creatively in negative design space of symbol)

CASE OF LETTERS IN NAME: Open to variations
• all upper case,
• all lower and
• a mix (upper/lower)

SPECIAL TREATMENT OF TYPE WITHIN WORDS:
• Type Design to highlight the “ED” in “EMPOWERED” (ED = Education).
• Through type design, color etc

NUMER OF LINES:
• Can be stacked in 2 or 3 lines
• Designer can show multiple options
• Not all words need to have the same weight

EMPOWERED
Digital Learning

empowered
d i g i t a l
learning