Descripción de la organización y el público al que apunta
C.N. Clark produces military and commercial labels (two examples: the tags that are in t-shirts for the military; the labels for a military-grade uniform or product). Our target market is textile companies who bid on government defense contracts.
The brand should be serious and traditional, with maybe a modern edge. We want to convey that the company is trusted and reliable, and the length of time the company has existed is substantial (since 1888). It's important to note that our capabilities are not limited to the U.S., so using a U.S. map or flag would be too limiting in scope.
Si usa tipos de letra que requieren licencia, confirme que el cliente esté de acuerdo con su uso. Por motivos de licencias, es mejor proporcionarle a su cliente información sobre cómo adquirir el tipo de letra en lugar de proporcionarle los propios archivos.
El texto en logotipos debe convertirse a letras sin relleno.