Put the finishing touches on our new brand

Solugenix

Over 50 years ago, Solugenix was the first company to specialize in software development and services. We've developed the technology for world-changing innovations ranging from GPS to drive-thru. We specialize in IT and software consulting, offering a wide range of services under that umbrella. We typically sell to COOs, CIOs, and CTOs.

We're pretty far along in our rebranding process at this point, but we're looking for help punching our vision across the finish line. I've attached our colors and fonts, in addition to some mockups so you can get a sense of our visual identity.

All we're asking is that you find a way to add a logo element to our name mark (attached). There are a couple options here: if you can give the "S" a distinctive design element that enables us to pull it out and use it as a standalone logo, OR adding some kind of design element in front of the name mark. I've attached a couple of files showing how our logo vision has changed over recent weeks. We like the Magistral Bold font, but feel free to explore other font families that denote a technology vibe if it helps you tie together the design. Note that the flyers we attached are using mockup colors only, not our final approved colors.

Many of our competitors use a motif that indicates "direction" or "growth." As consultants, we prefer simple designs that offer meaning. One of our competitors uses a Greater Than symbol (>), Cognizant & Genpact both use geometric shapes to spell out the first letter of their brand names, while Bain features a compass logo. All smart, simple designs.