Design a new Paint Can label for a Premium Paint!

McCormick Paints

McCormick Paints is committed to providing quality products, outstanding service, color excellence, and community support. For over 50 years, we have been servicing the professional paint community. Our goal is to support all of our customers and help them grow their business.

Headquartered in Rockville, MD, McCormick paints operates 24 retail stores in the Mid-Atlantic region Of the U.S. with growing reach and influence in all segments of architectural coatings.

***UPDATE*** Please design ONE single label design that can be updated later to alter for the additional sizes, and different sheens. More time will be added to the contest*****

McCormick Paints needs a series of labels designed for a new product launch: [Name TBD] Premium Flat Finish. The [Name TBD] label need to have a unique look, yet belong to the same family of products.

[Name TBD] Paint is a premium, self-priming product that offers superior hide and touch-up abilities. [Name TBD] is easy to apply, extremely durable and outperforms all other products when hiding surface imperfections. The exceptional performance, beautiful color offering and no VOCs in this product guarantee satisfaction. [Name TBD] is Green WiseCM certified, which means it has been tested and certified by Coatings Research Group, Inc. (CRGI) to meet or exceed environmentally responsible standards.

Features & Benefits
• Self priming
• Excellent hide
• Superior touch-up
• Easy to apply
• Excellent Flow and Leveling
• Maximum coverage
• Low Odor
• Green WiseCM Certified

Special Call-outs on the label face
• McCormick Logo (attached to the brief)
• Green Wise Logo (attached to the brief)

Sheen
• Flat (15500 White Base)

Product Names being considered:
We are still deciding what the name of this product will be. We would like to see how the following names look on the label design, to assist in decision making:
• Oro
• Revo (short for Revolution)
• Sense

Our audience for this product are Paint Contractors (Commercial and Residential), New Construction Contractors, Property Managers and Homeowners. This is a PREMIUM product.

Please provide files in Photoshop or InDesign format.