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Art is subjective. What makes the Nike Swoosh or the McDonald’s “M” iconic?

Suppose Nike didn’t exist and a small budding shoe company with the same name hosted a design contest. It is more likely than not that the simplistic “swoosh” logo would be overlooked. The logo grows with its business and a company’s brand equity is ultimately what makes the logo iconic.

Good design has longevity. Complexity can be initially impressive, but during a company’s lifetime its logo can be viewed mi

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