I am from Swizerland. Graduated at "École des Arts Décoratifs" in Geneva, I got my Master's in Communication and Graphic Design in 1980. I started my career as Creative Director at McCann (Geneva, Switzerland). After four years I co-founded G&A Creatives Consultants. I started my career in Brazil as Creative Director at Light Comunicação São Paulo. I became Creative Director of L&F advertising agency, than founding partner of AD.C Advertising Company and finally I found Whydog agency.