Ioanna Hristova is a graphic designer specialized in visual identity and sign system. Other competence in the field of typography, calligraphy, illustration design of printed editions and digital signage. She graduated MA "Graphic Design" at National Academy of Arts, Sofia. She worked as a graphic designer for an advertising agency Garlic and Risk Electronicks. Her design approach is logical and content-driven. She treats graphic design as a field of visual research and formal experiments.