My approach to design is shaped by my background as an entrepreneur. I always ask the following questions:
- What is the goal of this piece?
- How will it affect my client’s business?
- Who should this piece be speaking to?
The purpose of a piece is what is most important. This is why my creative process begins with assisting clients in expressing their vision and ensuring it is aligned with their business needs. The work I provide not only looks good, but it serves its purpose as well.