Portafolio
:format(webp)/99designs-contests-attachments/95/95424/attachment_95424655 "I designed this cover as an homage to the stuntmen of the '60s and '70s, the golden age of Evel Knievel. I started with the quintessential daredevil feat, car-jumping! But instead of leaping over cars on a motorcycle, this daredevil dad is taking the pram for a spin.")
:format(webp)/99designs-contests-attachments/81/81417/attachment_81417101 "I decided to go the traditional route with this one, drawing inspiration from the crests and seals of Ivy League colleges and other time-honored symbols of education. The heraldic shield in the center of the illustration encases an open book, borrowing a trope from the crests of Harvard and Yale. Sitting atop the shield is the lamp of learning, an ancient symbol of knowledge (literally \"enlightenment\"). An unfurled banner bearing the date of Berkshire Hathaway's inception cradles the bottom of the shield.
In addition to these more traditional elements, I included a few tongue-in-cheek details, like the Berkshire Hathaway initials in place of the Alpha and Omega, and a dollar sign (for obvious reasons!).")
:format(webp)/99designs-contests-attachments/73/73702/attachment_73702929 "First and foremost, I wanted to create something unique. Call me old school, but the lettering in the logo was drawn by hand—no fonts here! It's 100% original. I also wanted to create a logo that was memorable. Merging the capital \"G\" with an upward pointing arrow solidifies the brand and creates a point of interest that makes it stick in the viewer's mind. The arrow's 45° angle is echoed throughout the terminals of the \"L\" the \"F\" and the \"T\" to tie it all together.")
:format(webp)/99designs-contests-attachments/60/60329/attachment_60329137 "One thing kept running through my mind during the design process for this logo: keep it simple, memorable, and bold! I wanted a logo that was as distinctive as the company it represents.
The logo's icon (the \"a\" symbol) is designed to function on its own as well as in concert with the type. It's unique and robust—guaranteed to stick in the minds of viewers. And the perfect shape for social media icons.
Paired with the text, the logo creates a powerful lockup that maintains its integrity in both large and small applications, from billboards to business cards.")
:format(webp)/99designs-contests-attachments/59/59457/attachment_59457570 "This logo was created for a German brewery that is over 260 years old! Obviously I wanted to keep it very traditional. I was inspired by some of the old designs on the steins in the restaurant (whose name means \"lion brew\"). The angular lines of the lion harken back to one of Löwenbräu's old logos from the mid-20th century.")
:format(webp)/99designs-contests-attachments/57/57643/attachment_57643292 "I think what makes this logo so successful is the clever combination of an anchor and a face, literally combining \"Coastal\" and \"Smiles\" in a visual pun.
The lettering used for the main logo is not a font. I crafted each glyph by hand! I really wanted to create something special, and the best way to do that is to make it as unique as possible.
By using flat colors without gradients, the logo can be used in many applications (screen printing, embroidery, vinyl cut signs, etc.). Plus whenever the logo is faxed or printed in black and white only, it won't lose any of its integrity because the shapes are solid.")
:format(webp)/99designs-contests-attachments/59/59128/attachment_59128867 "I created this wordmark from scratch. Pencil and paper! I sketched and scribbled and scrawled and re-sketched until I found something organic that communicates the spirit of the company. It's entirely unique. No computer fonts here! I digitized my best had-drawn letterforms and recreated them for the logo.
For certain scenarios when a smaller logomark would be desired, the Jot-Ops \"J\" functions great as a standalone branding element. This could be used for social media icons and other smaller applications. Think of it like the Facebook \"F\"...it's part of the main logo, but can also function on its own.")
:format(webp)/99designs-contests-attachments/56/56408/attachment_56408868 "The goal was to create a logo for a vintage guitar shop that evoked the past through a simple, clear logotype.")
:format(webp)/99designs-contests-attachments/57/57763/attachment_57763421 "The composition was built around the idea that it could still function even when the right side was obscured by a newsletter, yet still be meaningful when the entire image is viewed.
The forms and colors were inspired by the more simple WPA posters of the '30s and '40s. Reducing the compositional elements to blocks of color keeps the entire piece lively.
I chose a limited palette of a select few colors—not only for ease of reproduction, but also because it harkens back to the limited printing processes that drove the graphic reduction of the WPA style.")
:format(webp)/99designs-contests-attachments/50/50666/attachment_50666305 "This dark young-adult thriller takes place in Las Vegas. I drew the neon sign by hand and incorporated a foggy photograph of an illuminated highway.")
:format(webp)/99designs-contests-attachments/28/28603/attachment_28603619 "The cover for this inspirational historical novel incorporates an image of a real Budapest street with bold typography reminiscent of European Art Deco signage.")
:format(webp)/99designs-contests-attachments/28/28274/attachment_28274721 "Sea-themed illustrations for an online slot machine game.")
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Graphic design student at the University of Utah
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lunes, 26 de noviembre de 2012