Design a striking and bold site for a food startup

Margeaux & Linda's Vegan Kitchen

Full brief with asset links: https://docs.google.com/document/d/…sp=sharing

For those that believe what they eat and how they feel are connected. Going vegan isn’t for everyone, but for those that make this decision, we want to make fresh ready to eat meals, snacks, and desserts that take no shortcuts.

When we eat something as a substitute because we are rushing and don’t have a better alternative, we fill our stomach, but we miss that chance of feeling complete after having a great meal.

Even when people eat alone at their desk, in their car or at home, we want to give them connection. To feel they are eating with an entire community, at a giant table of friends.

Margeaux & Linda's Vegan Kitchen started with this mission to bring healthy yet tasty food to people following a vegan lifestyle on the go.

It's all about fresh. Fresh means humans make this. Someone cared for this food and spent time on each bite. To achieve this promise of fresh, we make and deliver our own food daily and this allows us to make things in small batch, by hand and just as we would get at home.

When we would be out running throughout the day, busy, tired and hungry, the things we could eat were often limited and that was the birth of this company. Food that uplifts, energizes and in the end, something that feeds us rather than fills our stomach.

There are 18 products in total ranging from full meals to sides, snacks and desserts.

mlvegankitchen.com

Regarding the site refs:

We like the simplicity and clarity of thought that both of these have.

We don't think the color palette is right for our brand, but we want to give a sense of our general aesthetic.

We really want to open the contest to great ideas and leave it up to everyone to create a solution around our messaging goal.

https://www.petalcard.com/
No non-sense, bold, direct, and clear around the message.

https://couple.co/
Similar to the above. Feels clear in message, not nearly as bold as the first site ref, but there are still elements we like.

https://whimsical.co/Rrpm2ux7jWVbrt…1QA2x3JwBt

All assets: https://www.dropbox.com/sh/vb6udbvf…DGnYa?dl=0

Thank you for taking the time to look at this. This is a super critical part for us and we really want something striking and something that matches the effort of the team.

We look forward to all the solutions.

Notes* We have 50% mobile users so let’s definitely make something that works really well on mobile.